2017 sees Malaysia’s capital Kuala Lumpur hosting the 29th Southeast Asian Games and the 9th ASEAN Para Games, the region’s premier sporting events. Dubbed KL2017, a dynamic brand identity underscores the Games’ theme 'Rising Together'. Shards, representing the diverse entities that make up Southeast Asia, combine in the logo of an ascendant wau bulan, a uniquely Malaysian kite form. KL2017's bold iconography is emphatically translated into a series of commemorative mementos.
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